As part of our assignment, it was required we pick a dying brand. While Campbell's is doing alright for itself, the overall canned food industry has taken a hit from the wave of organic food trends. 

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But, what hasn't changed is simple: people get busy. Every college student, mom, etc., would love to be able to say they cook a wholesome, home-cooked meal every night. But, let's face it. Kids act out. Work catches up with you. There are errands to run. Not everyday is a homemade day.