My professor required that we pick a product that is currently in our kitchen.

 

Of all the things in my kitchen, my mind lit up when I thought of the bag of marshmallows in my cabinet. 

 

I love marshmallows, plain and simple. Big ones, small ones, round ones, flat ones. Eating one is like a little pick me up. 

​

That happiness I feel is what I wanted to convey with these ads. I also wanted to encompass the classic, fun iconicity of JetPuffed using bright colors and inviting fonts.