I started out picturing the Wet Jet in my apartment and how I constantly use it to clean up the salt and dirt my roommate drags across the floor. (She refuses to take her shoes off at the door.) I was really impressed at how you could see exactly where I had cleaned. It erased the dirt almost perfectly.

 

My process for creating a Swiffer Wet Jet ad was based around the ideas of erasing and leaving a clean streak.

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The first example is erasing the mess of a cluttered inbox. With the help of an app, the Swiffer will seamlessly erase old emails and texts off of your phone. 

 

The second example features a zamboni. A zamboni, in a way, is just a giant Wet Jet, right? Leaves a trail of water and cleans the ice. This would be the feature at a hockey game, perfect for intermission.